To gain market share and maintain growth, e-commerce retailers must adapt their strategies to meet consumer expectations by creating instant, personalized connections throughout the online customer journey.
The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online.
Conversational commerce uses messaging apps, chatbots and video chat to facilitate communication between businesses and customers, and it offers a convenient, efficient and fun shopping experience.
This playbook outlines how the right conversational commerce platform can help you improve customer and employee satisfaction. It will explore:
