Hear insights from leaders at Optimizely, CXperts, FullStory, and CINC, a leading real estate platform, on leveraging data and experimentation to optimize the digital experience across all touchpoints, including mobile apps.

The panel covers best practices on how to:

• Surface, understand and correct points of user friction in your mobile app
• Focus experiments around opportunities with the highest impact
• Translate the results of experiments into website optimizations that boost conversion—and revenue
• Align diverse, cross-functional teams around data to keep momentum going