Consumers are now faced with more points of discovery for consumer packaged goods (CPG) than ever before, especially through TikTok influencers. In fact, at least 59% of consumers say they purchased a beauty, food, beverage, or over-the-counter health product in the last year after seeing it promoted by an influencer.

This revelation is just a glimpse into the wealth of insights uncovered in Tinuiti’s “2023 CPG Customer Journey” study. With a sample of 3,000 US CPG buyers, we meticulously explored where consumers discover, search, and ultimately make online purchases.

Join Tinuiti’s research and commerce experts as they reveal key takeaways and break down how you can apply these insights to your CPG sales.

What we’ll cover:

• Where shoppers research products online and what they want to know
• How brands can build loyalty and keep customers coming back for more
• The ways digital is changing the in-store layout and experience