Join Bold Metrics' Vice President of Product Strategy & Partnerships, Jeff Mergy, and Burton's Senior Global eCommerce Strategist, Matthew Ames, as they discuss how AI sizing technology boosted AOV and ROI for the well-known snowboard and outdoor apparel company. Matthew will share Burton's challenges around reducing fit-related returns and wanting to improve their online customer experience, and how he evaluated sizing solutions to find the best fit for the brand. They will also share how access to their customers' body data through Bold Metrics' digital twin technology will allow the brand to make better-informed decisions ahead of their peak fall and winter seasons.

Key Takeaways:

• How AI-powered sizing technology enables apparel companies to boost conversion and AOV, reduce returns, optimize operations, and improve sustainability
• Why personalization is the key to offering the best customer experience possible
• The value of using body data to drive strategic business decisions, especially ahead of peak seasons