In an age where brand skepticism is at a high, the voice of opinion leaders (OLs) has never been more critical. Identifying and vetting OLs takes time that some teams don't have, leading to short-cut approaches that can negatively impact effectiveness.

Join Avant Healthcare as they share how they're using AI-powered natural language processing (NLP) technology to keep up with the changing healthcare landscape and identify OLs more efficiently and learn about:

• The challenges pharma marketers face in building their OL strategies.
• Identifying, listening, engaging, and measuring the full spectrum of OLs.
• How NLP works, as illustrated by a case study highlighting key insights from ESMO 2022.